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Three Ways of Protecting Intellectual Property

Sheldon Pontaoe holds a BS in marketing from the University of Southern Indiana and went on to attend New York Law School. From 2015 to 2018, he was outsourced corporate counsel with Eli Lilly and Company in Indianapolis, where he provided proactive counseling to clients. Sheldon Pontaoe has professional interests that include the protection of trademarks and intellectual property.

Intellectual property covers a broad range of areas, including processes, products, and services. An organization stands to lose if these intellectual concepts are breached or compromised. The following are three ways businesses and organizations can safeguard intellectual property.

1. Regularly review roles.
It’s best to frequently review access privileges and change them whenever roles change or people leave employment. This is particularly critical when employees leave through dismissal.

2. Avoid joint property ownership.
Avoid intellectual property joint ownership at all costs. Should the jointly owned venture go sour later, it will create problems in protecting intellectual property and will likely negatively affect all the involved parties.

3. Use strong non-disclosure agreements.
Enlist the help of a legal professional to help you draft a robust non-disclosure agreement (NDA). In addition, make sure that all other contracts with employees don’t contradict the NDA.


A Brief Overview of INTA’s Unreal Campaign

Based in the Dallas-Fort Worth area, Sheldon Pontaoe holds a juris doctor degree from New York Law School and is an experienced, executive-level corporate attorney with legal expertise in areas such as trademarks, copyrights, and brand protection. Sheldon Pontaoe maintains membership with multiple professional organizations, including the International Trademark Association (INTA).

Established in 1878, INTA operates as a non-profit association and is dedicated to enhancing consumer trust and promoting business growth by supporting the protection of intellectual property. INTA provides a range of business resources to its nearly 6,500 member organizations and organizes consumer-focused educational initiatives such as the Unreal Campaign.

Aimed at young consumers between the ages of 14 and 23, INTA’s Unreal Campaign provides education on how to make wise purchasing decisions and the importance of protecting intellectual property using trademarks. The campaign also teaches on the negative outcomes of buying counterfeit products in an effort to prevent the propagation of global counterfeiting activities. Delivered through live events and online, the campaign’s curriculum is engaging and illustrative. Since its launch in 2012, the campaign has reached over 55,000 students.